Fraser Valley Wireless really wanted to hit multiple different targets: including people looking for a new phone, people looking for a new cellular provider, and businesses looking for plans for their building/company/employees.
Their goal is still to reach 10k on their socials - achievable but hard saying that they are a local company and only service a bit of Canada. How they thought they could do this is by targeting a younger audience. I wanted to focus on relatable and educational content which is more likely to convince people to hit that follow button. They were a fun company to work with!
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