Union Apparel.co Social Media Proposal

Union Apparel.co Social Media Proposal

Goals:

• Raise awareness of the the brands

• Make engaging content that people want to interact with

• Stretch out the 4 content pillars: educations, emotional, inspirational, entertaining

Strengths:

• Inspirational/emotional product

• Cool design and concept

• Unisex

Growth opportunities:

• Reels are great because they have the most opportunity to grow

  • https://www.instagram.com/reel/Cb54WV6FKvq/?igshid=MDJmNzVkMjY=

  • https://www.instagram.com/reel/CcQvEi0qq-z/?igshid=YmMyMTA2M2Y=

  • https://www.instagram.com/reel/CFlBaQKA_PW/?igshid=YmMyMTA2M2Y=

  • https://www.instagram.com/reel/COG_7W_paqb/?igshid=YmMyMTA2M2Y=

  • https://www.instagram.com/reel/CPEsEA_p0OP/?igshid=MDJmNzVkMjY=

• More carousels because they have higher changes of engagement since they can show up in feeds more than once

• Aspirational and educational Graphics

• User Generated Content (UGC)

• It would be great to get some testimonials of people sharing how the shirts have given them the opportunity to share their faith/story

• Influencers - could even have discount codes for people who buy through them or they could make a percentage of the sale

  • People like: KristinanCummings, Senait Litchmore, local pastors, Mike Todd, Jackie Hill Perry, Sugar Plum Pam, etc

Example Posts:

Caption Examples:

• You have a story to tell. You know that and we know that. Our custom shirts and sweaters help give you a talking piece to open up an opportunity for you to say as much or little as you’d like.

• Look closely and you will see there is more to this shirt than what first meets the eye? Do you see it? Comment below once you’ve figured it out!

• If you’re looking for a statement piece, this is it! This artwork from the Netherlands is so unique in its style and composition. I was drawn to its paradox of simplicity and complexity. Pat’s maze art lends itself perfectly to the ‘Bread of Life’ theme. Life is often like a maze, full of unexpected turns, dead ends, redirection, and such. But with the ‘Bread of Life’, we can make it through confident that we won’t go astray.

Hashtag Strategy:

It is important to make sure every post has its 30 hashtags so that the post can be more searchable and easier to find. We can reuse some base hashtags so that it becomes more searchable (if you use the same hashtag often the algorithm reads it as that’s a main topic your account is about and ranks you higher) as well as using post specific hashtags.

#vancouver #yvr #vancity #ShareYourStory #ShareYourFaith

#mytestimony #christianapparel #christianclothing #christianstreetwear #christiangirl #christianblogger #wearyourfaith #christianliving #unionapparelco #spreadthegospel #christiancontent #fallfashion2022